PROJECTS

In a truly exceptional demonstration of consultancy-company synergy, MVCI was appointed by one of the nation’s foremost microfinancial service providers to spearhead a groundbreaking transformation in the cultivation and nurturing of customer loyalty. What initially began as a 9-month partnership has now transitioned into its third year, underscoring MVCI’s commitment to fostering enduring relationships.

This collaborative journey commenced with an exhaustive analysis of the company’s existing customer data, market positioning, and industry dynamics. This strategic evaluation served as the cornerstone for crafting a bespoke loyalty marketing strategy that harmonized seamlessly with the brand’s identity, objectives, and customer expectations. Since the official launch of the revamped loyalty program, the achievement of activation targets has soared to an impressive 350%, while monthly social media engagement rates consistently surpass the 50% mark.

This triumphant narrative stands as a resounding testament to the remarkable results that can be attained when forward-thinking agencies and companies join forces to reshape industry conventions and pioneer new standards of excellence.

MVCI was engaged by a leading Premium Healthy Snacks brand in the Philippines for a comprehensive project spanning three key phases: Baseline Market Research, Marketing Strategy Development, and Campaign Creation. In the initial research phase, MVCI conducted online Focus Group Discussions (FGD) and In-depth Interviews, offering participants snack samples to gauge consumer perceptions of “healthy snacks.” This meticulous research yielded insights into pricing, taste, availability, packaging, messaging, brand awareness, and reach, with MVCI adeptly managing participant selection and facilitating seamless communication between external participants and internal teams. Armed with these invaluable insights, we proceeded to formulate a comprehensive Strategic Marketing Plan, covering market analysis, product performance assessment, SWOT analysis, competitive evaluation, consumer insights, market positioning, unique selling propositions, resource allocation, and overall strategy development. In the subsequent Campaign Creation phase, our team leveraged its creative prowess to devise communication strategies, recommend an all-encompassing media mix, oversee creative materials, and collaborate with creative agencies and internal teams for campaign execution.

This partnership between MVCI and the Premium Healthy Snacks brand in the Philippines resulted in a significant increase in brand awareness and remarkable consumer engagement, exceeding engagement targets by over 4000%. This success underscores our prowess as the preferred consulting partner, leading to additional projects, including the launch of two new product lines and support for the company’s transition to e-commerce. This encompassed the launch of a new website for customer purchases and ensuring the brand’s presence on all major online platforms in the country.

“I have always been skeptical of consultants. To me, they were mostly individuals who wanted income without owning accountability. But the MVCI  team proved to be the exception.  Instead, they lived and breathed accountability.  As a matter of fact, MVCI helped set up KPIs to track and measure our performance. They have honestly grown to be the extended team I depended on for everything.  Thank you MVCI for taking my right hand and guiding me every single day. Most importantly, for the sincerity of wanting to see our Brand win like it was your own.” – quote from the Brand’s President and CEO

In the country’s growing industry of financial services, a prominent Microfinancial Company hired MVCI to launch an entirely new service for the Micro, Small, and Medium-sized Enterprises (MSMEs) nationwide. This launch serves as a powerful example of MVCI’s ability to lead transformative initiatives.

Our team played a pivotal role in the comprehensive planning and development of this new service, steering it from brand conceptualization to a highly anticipated marketing launch. Scope encompassed crafting a holistic MSME Marketing Strategy, aligning it with the business unit’s priorities, targets, and direction. We also formulated Marketing Plans and Programs, translating the approved strategy into actionable initiatives. Budgeted and setting of key performance indicators (KPIs) ensured efficient resource allocation and robust performance evaluation. Our organization also diligently oversaw and managed partner agencies to ensure they adhered to launch deliverables within established scopes, timelines, and budgets. Regular alignment meetings were held to maintain project momentum, address challenges promptly, and ensure seamless coordination. Comprehensive documentation and reporting were part of their commitment to transparency and accountability. The new brand’s remarkable success was evident as the 3-month campaign targets were achieved within the initial 4 weeks since the launch date.

“Hiring your team is the best decision I made” – quote from a First Vice President/ Senior Executive of the Microfinancial Company

The pandemic posed unprecedented challenges, leading to the closure of over 5,000 MSMEs, including a growing food retail and franchising company. This abrupt disruption came at a time when this company was gearing up for an ambitious franchise expansion campaign. With 70% of its revenues originating from pilot branches across Metro Manila, the lockdown brought operations to a standstill and pushed the company perilously close to bankruptcy.

“I called up MVCI for sound advice on how to move forward.   MVCI has been my partner consultant to many of our projects since 2018.   It was easy to talk to your real allies, the engagement did not require much scoping; MVCI knew the situation and they understood how to go around the situation. From then on, we created an entirely new sales channel- community resellers.” Owner and CEO of the food retail and franchising company.

Within the first year of the pandemic, the company demonstrated resilience and innovation by pivoting to become an online store and successfully activating close to a hundred independent community-based resellers, with the help of its most trusted ally, MVCI.

In the realm of luxury resort management, MVCI excels in providing comprehensive corporate representation services. Recently, MVCI undertook a multifaceted 7-year project management role, serving as the owner’s representative in a variety of local and international ventures. This encompassed the establishment of a new company, including coordinating SEC registration, and overseeing the hiring processes. Our responsibilities extend to leading the entire project’s planning and development, encompassing branding strategies, resort conceptualization, and vendor selection. Our meticulous oversight ensures the compliance of Construction & Design agencies with the project’s deliverables, timelines, and budgets. Moreover, our unwavering commitment to thorough documentation and transparent reporting fosters trust and accountability among stakeholders.

While the project is currently in its pre-opening phase, our role extends seamlessly into the crucial post-opening period. In this capacity, we take on the responsibility of ensuring partner hotel groups meet their projected financial targets, including revenue and profitability goals. Serving as the corporate representative, we will lead both internal and external teams in project operations and management, while expertly managing relationships among a multitude of stakeholders, including agencies, clients, and partners. This dedication ensures a harmonious and successful realization of the owner’s vision, bringing it to life.

MVCI stands as a trusted partner in delivering exceptional corporate events spanning various industries, with a primary focus on marketing services. The project comprehensive scope encompasses the conception, coordination, and meticulous management of events meticulously tailored to each client’s specific needs.

Our team has successfully executed a diverse range of events, from highly targeted, invitation-only sales workshops for financial companies, to exclusive B2B networking gatherings for the top 100 clients of a multinational corporation, to national conferences attended by over 300 participants. Going above and beyond, we ensure that every aspect from planning, event setup, including stage design and audio-visual equipment, to comprehensive program management, scripting, and program flow, all executed with precision and professionalism.

MVCI’s impressive track record of successful campaigns extends beyond brands and products to include a legislative campaign that resulted in victory during the 2022 elections in the Philippines. Our scope covered every aspect of this electoral campaign, from its initial conceptualization to its triumphant digital execution. We commenced with a well-defined strategy and a compelling narrative that deeply resonated with voters. This encompassed setting clear campaign objectives, profiling the target audience, and crafting resonant messages, establishing a robust foundation. Leveraging data-driven insights, we effectively reached voters through a carefully orchestrated digital strategy. This strategy encompassed social media campaigns, online advertising initiatives, and community engagement efforts, all strategically designed to maximize visibility and make a lasting impact, ultimately leading to a successful election outcome.